Welcome, visitor! [ Register | LoginRSS Feed  | 

Gestures: Get Moving!

| Articles | May 8, 2013

images (1)Let go of your stiff death grip on the lectern and learn how to make your speeches interesting through body language.

The human body contains more than 700 muscles, but few of those are used by speakers – except when using their arms and fingers in a life-preserving clutch of lecterns and laser pointers or frenetically clicking on PowerPoint slides. Speakers tend to focus most of their efforts in search of the perfect word to illustrate their precious points, despite overwhelming evidence proving that, in fact, our bodies speak louder than words.

Your effectiveness as a speaker is directly related to your ability to invoke emotion and interest through the use of non-verbal communication. Your listeners judge you and your message based on what they see as well as what they hear. In public speaking, your body can be an effective tool for adding emphasis and clarity to your words. It’s also your most powerful instrument for convincing an audience of your sincerity, earnestness and enthusiasm. Whether your purpose is to inform, persuade, entertain, motivate or inspire, your body language and the personality you project must be appropriate to what you say. As Ralph Waldo Emerson said, “What you are speaks so loudly that I cannot hear what you say.” So be sure your appearance, posture and attire is appropriate as well.

Here’s how you can incorporate appropriate body language into your speeches:

Start with eye contact. Being prepared – having control of your message – is a prerequisite for being able to project and establish a bond with the audience. Don’t just pass your gaze throughout the room; try to focus on individual listeners and create a bond with them by looking them directly in the eyes for five to 10 seconds.

  • Smile!
  • Express emotion with your facial muscles. For inspiration, take a look at the The Human Face, a BBC documentary narrated by John Cleese of Monty Python fame, now available on DVD.
  • Avoid distracting mannerisms – have a friend watch as you practice and look for nervous expressions such as fidgeting, twitching, lip biting, key jingling, hands in pockets or behind the back.
  • Telling a story? Highlight the action verbs and look for ways to act out one or more parts. Speaking about marathon running? Run a few steps.
  • Stay true to your personality. Don’t copy gestures from a book or other speaker, but respond naturally to what you feel and say.
  • Make gestures convincing. Every hand gesture should be total body movement that starts from the shoulder – never from the elbow. Half-hearted gestures look artificial.
  • Vary your speaking position by moving from one spot on the stage to another. For example, walk to the other side of the stage as you move to a new topic or move toward the audience as you ask a question.


VN:F [1.9.20_1166]
Please Rate our Service
Rating: 0.0/10 (0 votes cast)
VN:F [1.9.20_1166]
Rating: +1 (from 1 vote)

Corporate Events: How To Get Best Value From Them

| Articles | May 2, 2013

cooperate eventsCorporate events represent a significant investment, not just of money, but of time. In fact, corporate events typically take up 1% of your total available working hours and staff budget.

This page provides an outline of some important things that should be considered, but are often overlooked, when planning corporate events.


With all corporate events, it is important to be clear about the objectives. These objectives should tie in to corporate goals, and the type of event you have will be strongly influenced by the outcome you are trying to achieve.

The objectives are often psychological, such as to reward staff for a good year or to overcome internal barriers between departments. A key choice is whether your aim is a positive or negative one. That is, are you trying to build on success and reinforce much of the good that is being done already. In that case, you should be considering rewarding staff with a morale-boosting time away from the workshop. Or are you trying to overcome psychological barriers that hinder communication. This requires a very different approach, where you try to establish relationships between people who don’t normally interact.


Once you have defined your goals, and decided on a general approach, the ‘psychology’ of a corporate event needs as much planning and coordination as the logistics of transport, accommodation, activities, break times and meals.

For example, suppose you are wanting to build better relationships between management and staff. You can do this by mixing them in groups and/or at tables during mealtimes. However, left to their own devices they might naturally sit with their colleagues and friends, so you need to ensure they mix, without it appearing too contrived. You can do this using methods such as:

  • Briefing everyone beforehand to encourage them to mix
  • Producing a formal seating plan
  • Dividing people onto tables using random criteria such as date birth
  • Asking every other person to swap tables or seats between courses

There may be other ideas that are more appropriate for your group. Whatever you decide to do, the important point is that you need to plan the psychology of the event as much as the logistics.

Follow Up

The ‘psychological planning’ you need to do not only includes the corporate event itself, but also what happens afterwards.

A major problem with corporate events is that they can achieve a great deal on the day, but as soon as people go back to the workplace, the environmental cues invoke all the old behaviours and things quickly return to the way they were. You might need to consider doings things such as:

  • identifying and removing, where possible, boundaries and markers in the working environment that permanently divide people into groups: eg: desk arrangements, different dress codes
  • creating ongoing working parties or cross-organisational process teams (with real objectives) to maintain the initiative and break down the barriers between team islands
  • ensuring that the appreciation shown to staff (and to spouses for their support) is maintained throughout the year, with reward and recognition schemes, social events and celebrations for key achievements as they happen
VN:F [1.9.20_1166]
Please Rate our Service
Rating: 0.0/10 (0 votes cast)
VN:F [1.9.20_1166]
Rating: 0 (from 0 votes)

10 Systems for Booking Entertainment for a company Event

| Articles | April 22, 2013

RDW-corporate_01Finding entertainment to get yourself a corporate convention, holiday party or conference can seem to be a overwhelming task. There are plenty of literally thousands of wonderful, good, and down nights horrible corporate entertainers for your use. This list will give some advice the way narrow down your read and find entertainment to guide make your event good!

#10 – PLAN OFFSET. The most popular internet business entertainers book up incredibly soon for popular dates. Across the corporate holiday party early spring (Nov-Jan), entertainers can begin to book up over a year in advance. Avoid disappointment and check for entertainment possess know the date of energy corporate event.

#9 – KNOW YOUR BUSINESS NEEDS (AND MORE IMPORTANTLY, AN INDIVIDUAL AUDIENCE WANTS). You can make your research for an entertainer easier assuming you have an idea of which type of entertainment that would fit nicely for your group. Really popular corporate entertainment includes:

COMEDY – Comedy acts can be very best way to get your group balking together. Comedy acts don’t have to be just stand-up comedians. This is corporate comedy acts development magic, juggling, or other variety performances onto their comedy show. This variety helps insure which are something for everyone within the performance.

No matter the type of comedy act your choose, be sure that the comedy is a appropriate for your group. Many comedians have different applying for grants what “clean comedy” is all, so be sure to ask about for a demo video in order to preview the show (see #1 below! )

MUSIC – Many account statement singers and bands appear Corporate Events.

MAGIC – You will find styles of corporate magicians and corporate magic channel. Some magicians offer bumping magic (going table to table at your fingertips event), some perform large illusion show with special effects and a cast s of dancers, others specialize on comedy magic that will get your audience laughing all of them involved. Whatever styles of corporate entertainment require, be sure to find a magician industry experts only that style. There are magicians you believe that they do all of it – illusions, comedy, guides, but that is think about not proficient at just about any style, so all their shows are often only mediocre. For the best show, hire a professional corporate magician masters in one style of strategy. These performers will be the foremost in their field within an illusion, comedy, or sleight-of-hand because can be all they do.

HYPNOSIS – Hypnotists can be kind of right group. Hypnotist shows is extremely interactive and require vital outgoing and uninhibited group get back be successful.

#8 – BOOK THROUGHOUT TO WITH THE ENTERTAINER TO SAVE MONEY AND HEADACHES. If you book your corporate entertainment directly due to entertainer, you will save the entertainment. Most corporate entertainment agencies experience an additional 15-35% to some sort of entertainer’s fee. By booking a corporate entertainer direct, you also have the convenience of being allowed to talk with the performer (or their office staff) about any queries or concerns. Most corporate entertainment agencies will not let you talk to the entertainer until the ages of the show. By choosing direct, you can confident there are no miscommunications onto the performance. You can find client information for entertainers offering an internet search to accommodate “corporate entertainers”, “california comedian”, the like.

#7 – PLAN AN AUTHENTIC BUDGET. The old just saying thanks, “you get what it costs for”, applies to entertainment same. The entertainment is the place to save some dollars. You would never scrimp on the food need to have feed your guests, and tend to never cut corners relating to the entertainment. Bad entertainment can deficits an event just at the time bad food. You does not be able to obtain a good quality corporate entertainer to carry out a show for $400. Fees for a top quality, professional corporate entertainer will consist of $1500 – $100, 000 + dependant upon the size of the show if you know performer’s experience and track record.

#6 – KNOW THE PERFORMER’S EXPERIENCE. You please take a corporate entertainer who to start with entertainers for corporate readers. Don’t be afraid to ask questions… Is the singer and dancer a full-time entertainer? Have they performed facing events like yours long ago? Do they have recommendations and reviews from past clients to be able to read?

#5 – WHICH A SPECIAL REQUEST…. ASK! Many entertainers are happy to customize a portion of their performance for your event. If you have an amazing request in mind, be sure to say this with the performer all around booking.

#4 – ADDRESSES SET-UP REQUIREMENTS BEFORE RESERVATION. Set-up need for artists vary greatly. Some can perform in the corner of a room with mouse click away . microphone, some need least stage area and special sound and lights. Be sure that your venue are able to meet your entertainer’s set-up needs right before booking.

#3 – LEAVE GUESTS WANTING MORE. 90 minutes of entertainment appears to be a great idea when you are planning your corporate event, but most audiences you do not sit through a 3 minute show. A longer show fails to equal better show. Even the TOP comedians and entertainers all over the world (Jerry Seinfeld, Jay Leno, etc) completely perform 60-75 minute exhibits. Professional entertainers and corporate Event Planners agree that your choice of good length for most corporate live entertainment is 35-50 minutes. You’ll find it’s better to leave hold the audience excited and needing more… rather than having the application get tired and observe the watch.

#2- KNOW WHAT CONSISTS OF THE FEE. There are travel expenses associated with hiring national entertainers for your corporate party. Many entertainers include the travel expenses of these performance fee and for some travel is either a additional expense. Be sure to be aware what is included in the you are quoted to give up any unexpected (and frequently expensive! ) surprises.

#1 – MOST PROMINENTLY – ALWAYS ASK TO DISCOVER A DEMO VIDEO. A demo video can be the way you can truly judge event corporate entertainer will compete with your company party. The demo video you have to short highlights of the segments your entertainer’s show. The video should be filmed ahead of a live audience to aid you to see how a real audience reacts yet show. If an entertainer’s video is certainly not but split-second clips and flashy graphics set up music, then they be apt trying to cover just for the inadequate performance – : worse, it could mean that they’ve NEVER even performed preceding a real audience.


VN:F [1.9.20_1166]
Please Rate our Service
Rating: 0.0/10 (0 votes cast)
VN:F [1.9.20_1166]
Rating: 0 (from 0 votes)

10 Tips for Public Speaking

| Articles | April 18, 2013

public speakingFeeling some nervousness before giving a speech is natural and even beneficial, but too much nervousness can be detrimental. Here are some proven tips on how to control your butterflies and give better presentations:

1. Know your material. Pick a topic you are interested in. Know more about it than you include in your speech. Use humor, personal stories and conversational language – that way you won’t easily forget what to say.

2. Practice. Practice. Practice! Rehearse out loud with all equipment you plan on using. Revise as necessary. Work to control filler words; Practice, pause and breathe. Practice with a timer and allow time for the unexpected.

3. Know the audience. Greet some of the audience members as they arrive. It’s easier to speak to a group of friends than to strangers.

4. Know the room. Arrive early, walk around the speaking area and practice using the microphone and any visual aids.

5. Relax. Begin by addressing the audience. It buys you time and calms your nerves. Pause, smile and count to three before saying anything. (“One one-thousand, two one-thousand, three one-thousand. Pause. Begin.) Transform nervous energy into enthusiasm.public 2

6. Visualize yourself giving your speech. Imagine yourself speaking, your voice loud, clear and confident. Visualize the audience clapping – it will boost your confidence.

7. Realize that people want you to succeed. Audiences want you to be interesting, stimulating, informative and entertaining. They’re rooting for you.

8. Don’t apologize for any nervousness or problem – the audience probably never noticed it.

9. Concentrate on the message – not the medium. Focus your attention away from your own anxieties and concentrate on your message and your audience.

10. Gain experience. Mainly, your speech should represent you — as an authority and as a person. Experience builds confidence, which is the key to effective speaking. A Toastmasters club can provide the experience you need in a safe and friendly environment

VN:F [1.9.20_1166]
Please Rate our Service
Rating: 0.0/10 (0 votes cast)
VN:F [1.9.20_1166]
Rating: 0 (from 0 votes)

Tips for Catering and Winter Events

| Articles | April 11, 2013

tips winterEvery event has a specific tone and feeling, and when you’re planning events that will be held during the winter months, the feel of your event has to be appropriate. Winter events are mostly about comfortable settings and quality social time with friends and loved ones. The food you serve should reflect the associations that people have with holiday meals and winter months, and your seating arrangement should allow for free-flowing social interaction without barriers. Making everything perfect can be easier said than done. In what follows, we’re going to give you four important tips for dealing with the challenges of hosting a winter event.

Tip #1: Be sure to provide adequate heating arrangements.

This might seem like it’s so obvious that no one could possibly forget it. However, people lock their keys in their cars every single day, so you should be sure to take care of the obvious right away. Many locations for hosting events will handle the heating arrangements, but some will not. It’s your job as the event planner to make sure that your guests’ teeth will not be chattering while they try to eat. The Toronto catering company you hire will not appreciate it if they feel like they are working in an igloo, so if the location you’re using will not be taking care of the heat, then you should consider renting heating equipment or changing locations. A warm atmosphere allows people to be comfortable and enjoy their food, so don’t disappoint them.

Tip #2: Consider serving a selection of warm drinks.

Events for all seasons generally supply coffee, so you’re going to want to stand out by doing more than the bare minimum. Ask companies that are catering if they have options to serve hot chocolate or specialty coffees after the meals. Hot chocolate is an excellent choice at informal occasions. For more formal events, you will want to look at different types of coffee. Remember that even though you’ll be gearing these drinks towards adults, it’s inevitable that you’ll have to deal with children who want to drink them as well. A great way to handle this is to look for catering companies that can supply safe containers for children to use to drink the hot beverages you choose to serve.tip winter

Tip #3: Stick with traditional holiday main courses.

Avoid the temptation to go with catering companies that have a reputation for serving atypical main courses. This will seem pretentious to many of your guests. Instead, go with traditional holiday meals like ham and turkey. It’s important for medium and large events that you go with caterers that offer at least two choices for main courses so that you’re sure everyone gets something that they’ll enjoy. This might seem like a minor detail, but you don’t want someone to feel left out because they are hungry while they watch people around them eating a great meal.

Tip #4: Organize a coat check station.

People at your event will likely be dressed for cold weather. You will want to make it as easy as possible for them to enjoy your event, so make sure to set up a station for a coat check. Some caterers will offer this service as a part of their event catering package, so take advantage of it if you can. If you can’t find a full service caterer that will provide a coat check service, then you can easily set up your own if you can find someone trustworthy to handle the coats and purses.

VN:F [1.9.20_1166]
Please Rate our Service
Rating: 0.0/10 (0 votes cast)
VN:F [1.9.20_1166]
Rating: 0 (from 0 votes)

What to Give as a Gift to the Professional Speakers at Your Event

| Articles | March 5, 2013

As a professional speaker, over the years, I have been given many different kinds of gifts after my seminar from the meeting planner. Some of these gifts are useful and some I have no idea what I will do with.

After a seminar or motivational speech, many meeting planners present you with a mug, water bottle or a T shirt with the company or association logo on it. It is a nice token of appreciation however most people have little use for it. I must have 20 logo mugs in my cupboard, and those are just from recent years.

I remember one year I was the motivational keynote speaker a conference in Newfoundland and the meeting planner gave me a coffee table book. Too big to fit in my carry-on, I left it in my hotel room. A week later, the hotel sent it back to me in the mail.

These gifts are expensive, they require a lot of work to put them together and who knows where they will end up. Before going to the trouble to give any gift, ask yourself why you are giving it. Because you will feel bad if you don’t?

Is it because you have to present them with something at the end( the check would be fine)? As far as I know most motivational speakers don’t feel entitled to a gift anyways.

Here are some of the best gifts for a professional speaker I have received:
Recently I got a solar charger (very cool!) with the association logo on it. When on the road, you can charge you cell phone, IPod, computer, etc

  • A simple thank you card signed by the entire conference planning committee
  • A miniature wooden lectern
  • Original art from local artists
  • A contribution made in my name to a worthy cause
  • Photos taken of the event in a little book
  • A star bucks coffee card – A favourite gift, everybody likes coffee
  • A bottle of wine from the region. Was great, except that I couldn’t take it in my carry on
  • Many conference speakers speak to raise their profile in the industry, so articles featuring them, or articles summarizing their message are a real memento.
  • One conference did a humorous caricature of me, holding the company logo. I still have it, ten years later.
  • Gifts like fruit in the hotel room before you arrive are great especially if a speaker arrives late and all food places are closed
  • The best gift by far is A follow up thank you letter and a referral to another speaking engagement or event

A professional speaker doesn’t give motivational speeches for the presents anyways. The real gift is being there and contributing to the event…

VN:F [1.9.20_1166]
Please Rate our Service
Rating: 10.0/10 (1 vote cast)
VN:F [1.9.20_1166]
Rating: 0 (from 0 votes)

5 Essential Safety Measures for Event Planners

| Articles | March 5, 2013

Keeping your event attendees safe is a big responsibility, and planners should always be thinking ahead about their role in maintaining a safe environment for their guests. Many catastrophes can either be prevented or fixed by implementing a few simple procedures. No one expects an event planner to substitute the role of police or firefighters, but when a problem does arise the expectation is that the lead planner and their staff will know how to handle the situation.

The safety measures discussed below are easy enough to integrate and provide a good foundation for managing risk at your next event. It is true that you can never really focus enough on safety and security, but these guidelines will keep you prepared to respond in an efficient manner.

Stock an Emergency Kit
Having a basic first aid kit is a must for every planner, but an emergency kit includes more than just bandages and medical tape. You’ll also want to have things like flashlights, ponchos, and a set of 2-way radios. Other things to consider include a spare key to your office, directory book of important contacts, and a small amount of cash. Basically you want a tackle box stocked with any item you might need to solve problems before help can arrive.

Organize a Phone Tree
In the days leading up to the event you’ll want to organize a list of contacts in order of who should be contacted first. Keep in mind the best emergency service number is not always 911. For example, I worked on a college campus where it was more efficient to contact campus police first in order to request medical or safety assistance. In addition to emergency services, you’ll also want the numbers for vendor and venue management in case something goes wrong in those areas. The phone tree document needs to be organized in a way that all staff members can quickly recognize which person to contact.

Train Your Staff
One of the biggest inefficiencies you can face in an emergency situation is an untrained staff. You simply can’t afford to lose time to people searching for answers. Realistically, it only takes about 15 minutes to review important safety details with your staff. This includes identifying key staff members, discussing the event timeline, and pointing out locations for restrooms, fire exits, and of course your emergency kit. This is information that every person on the staff, from greeters to servers, should be familiar with.

Create a Contingency Plan
What will you do if your venue unexpectedly closes? How will you seat unannounced guests? What if your keynote speaker gets stuck at the airport? In a perfect world you won’t have to worry about these things, but you should at least discuss them prior to your event. The solution for these types of issues are not always simple, however, they become much harder to deal with when you’re trying to research answers during event day. Once again, it doesn’t take long to put together a contingency plan that includes your list of preferred options, and having this information at your fingertips will provide you with confidence during a crisis.

Plan an Event Walk-through
Visualizing the exact path your guests will navigate through the event can really open your eyes to potential problems. This is why I always suggest hosting a walk-through with staff members a couple weeks before the big date. With this, you literally want to park your car and walk through yourvenue as your guests will. Be on the watch for potential safety and security hazards as you do this, and don’t forget to consider everything from the perception of attendees, VIP’s, and guest speakers. What are the potential issues they will face when attending the occasion?

Like so many of the other hats event planners wear, the role of safety director needs to be executed with organization and attention to detail. And while this task can seem overwhelming with so many other responsibilities on your plate, the largest responsibility is being able to respond and call the right team for help. Following the strategies here will put you in position to do that effectively.

VN:F [1.9.20_1166]
Please Rate our Service
Rating: 0.0/10 (0 votes cast)
VN:F [1.9.20_1166]
Rating: 0 (from 0 votes)

Seven Tips and secrets to Planning Award Banquets

| Articles | November 13, 2012

Award banquets are unique among events. The planner needs to bring together diverse elements to carry them off. Well-planned, award banquets can be fun for guests and winners alike. When planning an award banquet, two elements are crucial – time and entertainment. Managing overly long speeches and keeping attendees engaged throughout the event makes everyone happy. Set a clear program for the banquet, execute it, and use an event hire company to eliminate any potential headaches in getting all the equipment together.

Before the Day: Quick Checklist

  • Budget – finalising a budget is an ideal starting point for planning.
  • Date, time, and venue – set the date, time, and venue so you can move on to the organising invitations. Make sure there’s plenty of parking available nearby.
  • Invitations – finalise, and send out invitations.
  • Menu – what will you be serving? If you need to keep food heated, look to party hire equipment companies for suitable equipment.
  • Awards – have awards designed and ordered.
  • Seating – once you have an indication of numbers, you can begin to confirm seating arrangements.

Keep the Event Flowing

Set a clear program for the day to keep the award banquet flowing. A good master of ceremonies or host can help with this, but the planner needs to address to other issues such as when serve the food; bring on entertainment; and other elements for the overall program.

  • If there are quite a number of awards being presented, set a strict time limit for speeches. Let the nominees or award winners know in advance about the time limit.
  • Even if the award banquet is being held in honour of a particular person, or a just a few people, you’ll still need to set an approximate time limit for their speech-giving moment. Depending on how quickly they speak, they should plan for 80 – 150 word per minute.
  • Go over the program a few times to check for continuity. The key is to maintain the interest of attendees with intermittent changes of pace in the flow of events.


The entertainment should suit the subject matter of your event. If you want live music for a formal or corporate event, a quartet or a few violinists will probably go down better than a heavy metal rock band. Alternatively, you can consider having background music to be played during the event.

Other ideas for entertainment:

  • Guest speakers to give topical or humorous speeches
  • Mini-video documentaries to give background or information about the subject area
  • Performances by singers or musicians


Great catering keeps attendees happy and interested. Be sure to time the delivery of refreshment by staggering it and by offering plenty of drinks so guests are not left too hungry or without refreshments for long periods during the award banquet.

Don’t Compromise on the Sound System

The sound system will be one of the most important elements in making your award banquet work. Attendees should be able to clearly hear the presenters and speeches. Make sure the sound system is adequate by double checking on the day, well before the start time, and testing it.

Have a Back Up Host

If you’ve appointed a master of ceremonies, appoint another host who can step in if the MC gets sick or is delayed. Another idea is to have two or three hosts who can alternate or co-present for more interest.

Post-Event Reporting

Organise post-event reporting to let your guests access photos of the banquet. The easiest way to do this is just to set up a website. This allows you, attendees, and your organisation to reflect on and maximise the PR power of your event after all the hard work!

VN:F [1.9.20_1166]
Please Rate our Service
Rating: 0.0/10 (0 votes cast)
VN:F [1.9.20_1166]
Rating: 0 (from 0 votes)

Choosing Event Themes that matches your Business Event

| Articles | November 13, 2012

When hosting an event for your business, it is more than reasonable to expect it to be effective, deliver maximum impact and offer something different, so that your company and occasion is memorable and significant. Theming your event can help to achieve this end, and when you choose a theme that is well matched to your business, the focus and efforts of attendees at your meeting, conference or other event will be unified.

Why events, and why event hire?

Businesses of all sizes, types and purposes stage events to reinforce and enhance their business activities, relationships and achievements. While organising an event can be daunting, accessing support from professional event hire companies is invaluable and can remove so much of the stress and preparation.

As you start to plan your business event, you will realise that there are so many areas to be considered and that each of these areas opens up a range of choices. Take the example of a venue for your event — you may choose to host your event in a hotel, function centre or other permanent building, but it is increasingly popular and effective to host events in outdoor and different environments. Marquee hire, table, chair and other equipment hire, off-site catering and the hire and set-up of audiovisual equipment may well be areas you need to look at. However, your investigation and planning will be worthwhile and appreciated when delegates are impressed and thoroughly enjoy the business event that you offer in a unique and appealing location.

Event themes:

When a well-chosen theme underpins your business event, the presentations, materials and activities that constitute your event can be more effective and approached with greater enthusiasm. It is important to define and establish the objectives of the event and, from this point, select and embed an overriding theme.

As you develop a theme for your event, it is vital that you consider the messages you want to share about your business and the event’s purpose. Essentially, your event theme will only be effective and understood if it is meaningful and on-target.

Points to consider in theme selection:

When selecting a theme for your business event, keep the following in mind:

  • Knowing your audience — your employees, clients, customers, partners and any other people that will attend your event — is vital. Choosing a theme that will appeal to them is of critical importance and can determine success
  • The different reactions and responses of new and veteran staff — it is definitely possible to appeal to both groups!
  • The possibility of seasonal or other relevant activities to which you can tie your event. For example, 2012 is an Olympic year
  • Themes, slogans, programs and initiatives that may be integrated or otherwise aligned with your event
  • Short themes are almost always stronger and more memorable
  • The likelihood of the theme being sustained over time, without people tiring or growing bored of it
  • The potential for the theme to create a sense of fun
  • The likelihood that people will buy into the theme and what it is intended to convey and achieve
  • Sensitivity, political correctness and absolute avoidance of sexism, racism and other objectionable elements
  • The need to review your event agenda and identify how the theme can link with your agenda
  • The ability to build every element of the event around your theme; this means that presenters can be asked to use language and references relating to your chosen theme
  • Use of the theme (and possibly an event logo) on all promotional materials and literature
  • Use of decorations, prizes, giveaways and other items that reflect the theme of your event
  • Depending on appropriateness and relevance to your event, music, roleplays, skits and other entertainment may be matched to the theme of your business event.

An event theme that matches your business can definitely enhance the experience of your attendees and the ultimate success of the occasion. Choosing an event theme to match your business can be an effective way to focus the attention of your audience and convey clear messages about your business.

VN:F [1.9.20_1166]
Please Rate our Service
Rating: 0.0/10 (0 votes cast)
VN:F [1.9.20_1166]
Rating: 0 (from 0 votes)

Advice on Corporate Event Planning

| Articles | August 22, 2012

Corporate events are one of the best ways to have face time with existing and potential clients and disseminate information on your products or services at the same time. These events are often elaborate affairs, offering attendees a good mix of entertainment, food and beverage and plenty of educational and promotional materials. However, they also require a good bit of planning to ensure a smooth, successful event.

Plan Far Ahead

When it comes to event planning of any kind, planning is key. However, because corporate events have a certain standard to which they are held, it is important to plan as far ahead of the event as possible. Many event planners start at a year, sometimes two, when organizing a corporate event. While it may seem like this is excessive, the time involved to hammer out logistics, book speakers and entertainment and corral invitees is time consuming. Moreover, because responses to participate in corporate events tends to trickle in, the earlier you start, the better chance you have at making it a successful event.

Stick To Your Timeline

Once you set a timeline of tasks, it is important to stick to it. In many instances, because it seems as though your corporate event is still months and months away, the to-do list takes a back seat to other tasks. However, the closer you get to a corporate event without certain elements crossed off the list, the more likely it is that you will have to scramble at the last minute. Consider booking entertainment, seating, staging, exhibitors, speakers and staff at least nine months out. This not only ensures you are on their calendar, but also offers time to make a deposit and then pay in full closer to the event, once you’ve had time to wrangle in exhibitor and sponsorship dollars.

Anticipate All Scenarios

When you are planning a corporate event, anticipate the best—and worst—scenario. In event planning, anything that can go wrong usually does. If you have thought through those scenarios and anticipated solutions well ahead of time, you can thwart issues that threaten your event’s success.

Think Outside of the Box

Even corporate events allow room for creativity. When you come up with event components, don’t be afraid to think outside of the box. For example, a marketing seminar might feature a scavenger hunt where participants have to find certain random objects and determine the best way to market the odd assortment of items together. An advertising client event might boast large screen television installations playing loops of the client’s TV ads. There are many ways that you can add pizzazz to a corporate event, while sticking with its core purpose.

VN:R_U [1.9.20_1166]
Please Rate our Service
Rating: 0.0/10 (0 votes cast)
VN:R_U [1.9.20_1166]
Rating: 0 (from 0 votes)
Page 3 of 5 1 2 3 4 5