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Running Successful Company Events

| Articles | March 2, 2012

Running successful company events has proved elusive for many companies. The fact is that it doesn’t matter how big or small you want the business event to be, as it is possible to run such an event successfully. However, it is also important to note that a lot of planning must be done if you wish to run a successful event. Here are a few pointers on how to run a successful business event;

1. Where ever possible, involve the employees in organizing the event. You can do this by getting employees to share their ideas on the venue as well as the activities that they would like incorporated into the business event. This will go a long way in ensuring that they all have a wonderful time. You should also identify the agenda of the company event. There is always an agenda behind every event that is held.

2. Always have a Budget – Never organize any company event without budgeting for it as doing this will only make it flop. Budgeting enables you determine what to include in the program. For example, do not plan to have employees stay overnight if there is no money to cater for their accommodation.

3. Make Reservations early  - especially if the company event is being held off-side. This will prevent disappointments that may arise once you realize that you cannot secure a venue of your choice because it is fully booked.

4. If provision is made for people to eat during the company event, then you should get in touch with a caterer to ensure that this happens without a hitch. PS: you can find caterers right here on our website.

5. How will employees get to the venue? This calls for you to organize transport prior to the actual date of the company event. Bear this in mind when choosing a venue – the venue needs to be easily accessible.

6. Think of interesting activities that members will be involved with during the company event. You should for example decide whether presentations will be made and by whom. If you expect to have presentations, then you should try to choose speakers that are compelling and respected.

It is possible to run a successful business event if you plan properly. Such planning should be done in good time to avoid a last minute rush that may leave members all too tired to do much on the actual day of the company event.

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Starting Your own Event Planning Service

| Articles | March 2, 2012

So what’s stopping you from putting your party experience to good use by planning, designing and throwing events for private and corporate clients?

The special events industry has grown enormously in the past years. According to research, profits in this industry continue to rise. Just a few years ago, the average profit margin for an event planning entrepreneur was around 15 percent. Recent studies, however, show profit margins anywhere from 30 to 40 percent. This is attributed the industry’s good health to several factors, including the economy and the trend to outsource their meeting-planning functions.

So, What Is Event Planning? This question actually breaks down into two questions: What kinds of events are we talking about? And, what is event planning?

First things first. Generally speaking, special events occur for the following purposes:

  • Celebrations (fairs, parades, weddings, reunions, birthdays, anniversaries)
  • Education (conferences, meetings, graduations)
  • Promotions (product launches, political rallies, fashion shows)
  • Commemorations (memorials, civic events)

This list isn’t an exhaustive one, but as the examples illustrate, special events may be business related, purely social or somewhere in between.

Now we move to the second question: What is event planning? Planners of an event may handle any or all of the following tasks related to that event:

  • Conducting research
  • Creating an event design
  • Finding a site
  • Arranging for food, decor and entertainment
  • Planning transportation to and from the event
  • Sending invitations to attendees
  • Arranging any necessary accommodations for attendees
  • Coordinating the activities of event personnel
  • Supervising at the site
  • Conducting evaluations of the event

How many of these activities your business engages in will depend on the size and type of a particular event, which will, in turn, depend on the specialization you choose.

Why Do People Hire Event Planners?

This question has a simple answer: Individuals often find they lack the expertise and time to plan events themselves. Independent planners can step in and give these special events the attention they deserve.

Who Becomes An Event Planner?

Planners are often people who got their start in one particular aspect of special events. Business owner Martin V.K. had a successful catering company before he decided to plan entire events. Many other planners have similar stories. This explains why planners often not only coordinate entire events but may, in addition, provide one or more services for those events. Event planners may also have started out planning events for other companies before deciding to go into business for themselves.

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