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The Benefits of Corporate Entertainment

| Articles | August 9, 2013

Firstly, what is it Corporate Entertainment?

Entertaining existing or prospective clients is a proven method of generating sales and retaining existing business. Corporate entertainment revolves around an activity you feel your customers will enjoy, that will leave them with positive feeling about your company. Corporate entertainment can easily be confused with corporate hospitality, but there’s an important difference between the two. Corporate event entertainment is active – you and your clients will be taking part in something, whereas corporate hospitality involves taking them out for a day to watch something such as a rugby or soccer match. There’s no participation required from your side.

Looking for Corporate Entertainment ideas

There are loads of corporate entertainment ideas one can embark on, so you should be able to find something to suit your interests and that of your clients. For example, go-karting, hovercraft flying, clay shooting, quad biking, paintballing, golf, and hot air ballooning are all popular corporate entertainment activities. Perhaps even something adventurous, it you are up to the task.

The advantages of Corporate Entertainment

Taking your clients out on a day is a nice way to say thank you for their business, and at the same time encourages future business. It helps to cement your bond with past, present and future customers, and places your business in their minds as an organisation that approaches things differently and innovatively. It is also sends a message to your clients that you value them and their business. Not to mention that it help you to nurture your relationship with your client, which in effect, helps your business to grow.

Getting value for money

Many marketing budgets have a specified entertainment budget to cover corporate entertainment events. But the crucial thing to remember is that the whole point of corporate entertainment is to see a return on your investment. It is therefore a good idea to work out how much new business you hope to make from a client, and then see if it’s worth spending the amount of money it will cost to take them to an event. For this reason, though this marketing activity might be very expensive (depending on the activity chosen and the number of people involved), you should always ensure you get value for money.

What to do

So, when organizing days out with clients, you could use the services of a specialist corporate entertainment agency. All you need to do is tell the agency what you want from the event and they will sort out the rest. Alternatively however, you could easily book any of the entertainment service providers by visiting our list of corporate entertainers.

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